How To Use First Party Data For Performance Marketing Success
How To Use First Party Data For Performance Marketing Success
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs much more technical knowledge than routine GTM and might present extra prices, it can bring about better precision and even more reliable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and much less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a much more complete photo of individual journeys across channels.
Additionally, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility offers marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's also a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these limitations and provide exact, constant data that is less at risk to disturbance.
This type of tracking additionally enables businesses to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is very important because new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is more trusted for services seeking to adjust to these modifications.
3. Less influencer tracking software vulnerable to scams
Server-side tracking allows companies to adjust information payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and systems progressively change just how they deal with cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a small piece of code on your page to gather information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the extent of data monitoring and gives organizations extra control over transmission, making it generally a lot more reputable. Consequently, it's much less vulnerable to data difficulties brought on by things like a damaged link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.